Electronic Resource

The Impact Of Sharia Financial Literacy, Price Discount, And Promotion on atractiveeness (Case Study In Jabodetabek Area)

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Purpose : : The Impact Of Sharia Financial Literacy, Price Discount, And Promotion On Attractiveness In Using Sharia Leasing (Case Study In Jabodetabek Area). To find out the influence of sharia financial literacy, price discounts and promotions on attractiveness in using sharia leasing in Jabodetabek. Methodology : Structural Equation Modeling - Partial Least Square (SEM PLS). Findings Keywords : The results in this study show that the variables of Sharia Financial Literacy and price discount have a positive and significant influence on Attractiveness in using sharia leasing. Meanwhile, the Promotion variable has a positive and insignificant impact on Attractiveness In Using Sharia Leasing. So, the better the level of Sharia Financial Literacy and the Competitive price discount offered, the more. The better the level of consumer attractiveness in sharia leasing services. : Sharia Financial Literacy, Price, discount, Promotion,

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Detail Information

Series Title

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Call Number

REF 658.81 ADR t

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

MBS

Language

English

ISBN/ISSN

NIM.2110101098

Classification

658.81

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Promotion
Price
Sharia financial literacy
Discount
Attractiveness
Sharia Leasing
Multifinance

Specific Detail Info

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Statement of Responsibility

Akbar Rizky Adriansyah

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