Image of Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderating Effects Of Age And Education
Bookmark Share

Text

Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderating Effects Of Age And Education

Goal
: This study aims to examine the influence of halal literacy, halal
certification, and religiosity on the purchase decisions of halal medicines among
Muslim consumers, while also assessing the moderating role of demographic
characteristics, specifically age and education. The research is motivated by the
growing awareness of halal pharmaceutical consumption and the need to
understand the underlying behavioral factors influencing consumer decisions.
Methode
: A quantitative approach was adopted using Structural Equation
Modeling-Partial Least Squares (SEM-PLS) to analyze the data collected from 242
Muslim respondents residing in the Jabodetabek area. The results reveal that halal
literacy, halal certification, and religiosity significantly and positively affect halal
drug purchase decisions. Furthermore, age and education are found to act as
moderating variables. Age positively moderates the relationship between halal
literacy and purchase decisions yet negatively moderates the influence of halal
certification. Meanwhile, education positively strengthens the effect of religiosity
on purchase decisions.
Fact/Finding : The findings suggest that increasing halal knowledge and religious
awareness supported by demographic factors such as age and educational
attainment can lead Muslim consumers to make more informed and Sharia
compliant purchase decisions. These insights provide practical implications for
halal pharmaceutical industries, regulatory bodies, and consumer education
stakeholders in fostering trust and awareness toward halal drug consumption.

Availability
#
Local Content REF 658.8342 FIR d
SKR2110103037
Available
Detail Information
Series Title
-
Call Number
REF 658.8342 FIR d
Publisher
Bogor : Universitas Islam Tazkia.,
Collation
ES
Language
Indonesia
ISBN/ISSN
NIM.2110103037
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Halal Certification
religiosity
Purchase Decision
education
Halal Literacy
Age
Muslim Consumers
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment