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Determinan Intensi Wisata Halal Berkelanjutan (Studi Pada Pariwisata Halal Kota Pekanbaru)
This study aims to observe the development of the
environment in halal tourist spots located in the city of
Pekanbaru, Riau.
: This research uses a quantitative method, and the data is
both primary and secondary. According to the Statistics
Agency, the population of Pekanbaru is 1,167,599 people.
In this study, the sample used to conduct observations is
based on PLS-SEM and questionnaires, as this method
determines the environmental conditions of halal tourist
places in Pekanbaru, Riau. The Structural Equation
Modeling–Partial Least Square (SEM- PLS) is carried out
using SmartPLS software version 4.0.9.2 to observe data on
the development of Muslim tourists visiting Pekanbaru,
while the questionnaire is conducted using Google Forms to
gather responses from the community in Pekanbaru.
: The results of the study show that factors that can affect
sustainable halal tourism, but each factor has a different
purpose, in this study itself there is one variable factor that
can affect sustainable halal tourism, namely, attitude.
Because this variable has the purpose of maintaining an
attitude when visiting halal tourist destinations in
Pekanbaru City.
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