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Analisis Pengaruh Digitalisasi Pemasaran, Operasional, Dan Layanan Terhadap Keputusan Jemaah Dalam Memilih Jasa Tour & Travel Umrah Dan Haji Di Bogor

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This study aims to determine the influence of marketing,
operational, and service digitalization on pilgrims' decisions
in choosing umrah and hajj tour and travel services in Bogor.
: Data analysis using Structural Equation Modeling Partial
Least Square (PLS-SEM) technique.
: A. Digitalization of Services (DL) has a significant positive
effect on pilgrims' decisions, through fast, transparent, and
easily accessible services.
B. Digitalization of Operations (DO) has a significant p
ositive effect on pilgrims' decisions, by improving efficiency
and customer experience.
C. Digitalization of Marketing (DP) has a significant positive
impact on pilgrims' decisions through expanded reach and
increased trust via digital media.

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Availability

Detail Information

Series Title

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Call Number

REF 658.84 NAS a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.2010103076

Classification

658.84

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Digitalization of Marketing
Digitalization of Operations
Pilgrims' Decisions
Digitalization of Services

Specific Detail Info

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Statement of Responsibility

mohamad Farhan Nasution

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