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Determinan Pembelian Makanan Kemasan Berlabel Halal

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Analyzing the influence of attitudes, subjective norms,
and knowledge of halal, as well as demographic variables
such as age, gender, education level, and monthly income,
on purchasing decisions for packaged foods labeled as
halal.
This study uses a quantitative approach by distributing
questionnaires to 200 Muslim consumer respondents in
Bogor City and Bogor Regency. The data was processed
using SEM-PLS analysis.
The results show that attitudes, subjective norms, and
knowledge of halal have a significant positive effect on
purchasing decisions, while demographic moderating
variables such as age, gender, and education are only
some of the factors that have a significant effect in

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Detail Information

Series Title

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Call Number

REF 658.8342 NUG d

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.2110103001

Classification

658.8342

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

Subjective Norms
Attitudes
Halal Knowledge
purchase decisions
packaged foods
halal labels
, demographic variabels
demographic variabels

Specific Detail Info

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Statement of Responsibility

Muhammad Aqmal Nugraha

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