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Analisis Pengaruh Literasi Keuangan, Digitgalisasi, dan Sertifikasi Halal Terhadap Kinerja UMKM di Kabupaten Bogor
Analyzing the influence of financial literacy,
digitalization, and halal certification on the
performance of MSMEs in Bogor Regency
The method used was a quantitative approach
using Partial Least Squares - Structural Equation
Modeling (PLS-SEM). Data were obtained by
distributing questionnaires to 100 culinary
MSMEs in Bogor Regency.
The results of the study indicate that all three
independent variables have a positive and
significant impact on MSME performance, with
financial literacy being the most dominant
variable. This finding reinforces the Resource
Based View (RBV) theory, which emphasizes the
importance of internal resources as a determinant
of competitive advantage.
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