Electronic Resource

Determinan Intensi Pembelian Produk Makanan Kemasan Halal Impor

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To analyze the partial and simultaneous influence of the
variables of religiosity, halal awareness, trust in halal
certificates, product quality, and price on the purchase
intention of imported halal packaged food products
among Muslim consumers in the Jabodetabek area.
: This study uses a quantitative approach with a case study
of Muslim consumers in Jabodetabek. Data collection
techniques are obtained from distributing questionnaires
via Google Form. Data is processed using SmartPLS
software.
: This study found that the variables of religiosity, halal
awareness, trust in halal certificates, product quality,
and price have a positive and significant influence on the
intention to purchase imported halal packaged food
products.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 MUB d

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.2110103042

Classification

658.8342

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Purchase Intention
Price
Product Quality
Halal Awareness
attitude
religiosity
Subjective Norms
trust in halal certificates

Specific Detail Info

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Statement of Responsibility

Anisah Mubarrokah

Other version/related

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