Electronic Resource

Analisis Faktor yang Mempengaruhi Loyalitas Pengguna Fintech Syariah Pada Gen Z Jabodetabek

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Goal
Method
: To analyze the influence of Perceived Ease of Use and Perceived
Usefulness on Loyalty of Gen Z Sharia Fintech Users in
Jabodetabek, with Customer Satisfaction as a Mediator
: This study used a quantitative approach with a case study of Gen Z
in Jabodetabek. Data collection was conducted through a Google
Form questionnaire. The data were processed using SEM-PLS
analysis.
Result/Finding : The results of this study indicate that Perceived Ease of Use and
Perceived Usefulness have a positive and significant effect on
Customer Satisfaction, while Perceived Usefulness and Customer
Satisfaction have a positive and significant effect on User Loyalty.
However, Perceived Ease Of Use has no significant effect. Customer
Satisfaction mediates the relationship between Perceived Ease of
Use and Perceived Usefulness on Loyalty of Sharia Fintech Users.

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Availability

Detail Information

Series Title

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Call Number

REF 332.1 ZUL a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM2110103013

Classification

332.1

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

Customer Satisfaction
Sharia fintech
perceived ease of use
Perceived Usefulness
generation z
User Loyalty

Specific Detail Info

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Statement of Responsibility

Ahmad Zulfan

Other version/related

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