Electronic Resource

Pengaruh Kemudahan Penggunaan Kepercayaan Konsumen dan Ulasan Terhadap Minat Beli Ulang Platform Shopee: Studi Kasus pada Gen Z di JabodetabeK

---

"This study aims to determine the influence of ease of use, consumer confidence, and
reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek
area. Titled ""The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase
Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek,"" this research employs a
causal quantitative approach using the SEM-PLS analysis technique. The sampling method used
is purposive sampling, with data collected through an online questionnaire distributed via Google
Forms to 150 active Shopee users from Gen Z. The findings of this study are expected to provide
insights into the factors influencing repurchase decisions in e-commerce, particularly among"

---

Availability

Detail Information

Series Title

-

Call Number

-

Publisher

Bogor : Jurnal : Kajian Ekonomi & Bisnis Islam., 2025

Collation

2430 - 2448

Language

Indonesia

ISBN/ISSN

NIM.2110101062

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol 6 No 8 (2025)

Subject(s)

e-commerce
Shopee
Ease of Use
generation z
Consumer Confidence
Reviews
Repurchase Interest
Jabodetabek

Specific Detail Info

-

Statement of Responsibility

Rindu Islami ; Afif Zaerofi

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment