Electronic Resource

The Influence OF Green Marketing Sosial Media Marketing And Product Quality On Gentle Gen Product Purchase Decisions

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This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables simultaneously have a positive and significant effect on purchasing decisions. Green marketing contributes to shaping consumer awareness of environmentally friendly products, social media marketing increases consumer interaction and loyalty, and product quality is the main factor influencing purchase decisions. This research provides recommendations for companies to continue to optimize their sustainable marketing strategies to win market competition.

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Availability

Detail Information

Series Title

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Call Number

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Publisher

Bogor : Islamic Scentific Jurnal., 2025

Collation

2746-5535

Language

Indonesia

ISBN/ISSN

NIM.2110101072

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol 8 No 2 (2025)

Subject(s)

Product Quality
Social Media Marketing
Purchase Decision
Green Marketing
Eco-Friendly

Specific Detail Info

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Statement of Responsibility

napalia Sandra ; Aminah nuryah

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