Electronic Resource

Pengaruh Lingkungan Sosial Ekspektasi Pendapatan dan Fleksibilitas Kerja Terhadap Minat Menjadi Pemasar Afiliasi

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"This study aims to examine the influence of social environment, income expectations,
and work flexibility on the interest of the Jabodetabek community in pursuing a career as affiliate
marketers. This research employs a descriptive quantitative approach. Additionally, purposive
sampling is utilized for the sampling process, with criteria targeting individuals aged at least 15
years in the Jabodetabek area who are currently involved in or have an interest in becoming
affiliate marketers. Data were successfully collected from 387 respondents and analyzed using
multiple linear regression analysis with the assistance of IBM SPSS 22 software. The findings
indicate that the social environment variable has a positive and significant effect on the interest
of the Jabodetabek community in becoming affiliate marketers. Similarly, the income expectation
variable positively and significantly influences their interest, as does the work flexibility variable.
Furthermore, the study demonstrates that the social environment, income expectations, and
work flexibility collectively have a positive and significant impact on the interest of the
Jabodetabek community in pursuing affiliate marketing. This study carries important practical
implications for businesses, digital platforms, and affiliate marketing programs. Companies can
leverage social influence by fostering supportive communities, promoting success stories, and"

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Availability

Detail Information

Series Title

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Call Number

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Publisher

Bogor : Jurnal : Kajian Ekonomi & Bisnis Islam., 2025

Collation

2522 - 2540

Language

Indonesia

ISBN/ISSN

NIM.2110101135

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

VOL 6 No 8 (2025)

Subject(s)

Social Environment
work
Affiliate Marketer
Income Expectations
Work Flexibility

Specific Detail Info

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Statement of Responsibility

Nailah Nasywa Suci ; Saniatun Nurhasanah

Other version/related

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