Electronic Resource

Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Beli Serum Skincare Hanasui: Studi pada Mahasiswa di Kabupaten Bogor

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This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested in buying Hanasui skincare serum. The findings of this study provide the results that (1) the product quality variable has a positive and significant effect on buying interest in Hanasui skincare serum for students in Bogor district. (2) the price perception variable has a positive and significant effect on buying interest in Hanasui skincare serum for students in Bogor district. (3) brand image variables have a negative and insignificant effect on buying interest in Hanasui skincare serum among students in Bogor district. Each variable simultaneously has a significant positive effect

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Detail Information

Series Title

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Call Number

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Publisher

Bogor : Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah., 2025

Collation

1580 – 1600

Language

Indonesia

ISBN/ISSN

NIM.2110101060

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol 7 No 8 (2025)

Subject(s)

Purchase Intention
Product Quality
Brand Image
price perception

Specific Detail Info

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Statement of Responsibility

Agnisa ; Afif Zaerofi

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