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Image of Minat Gen Z Muslim Berdonasi Melalui Digital Payment di Jabodetabek
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Minat Gen Z Muslim Berdonasi Melalui Digital Payment di Jabodetabek

Solihat, Mutiara - Personal Name; Ismail, Nurizal - Personal Name;

"This study aims to analyze the influence of Perceived Usefulness (PU), Perceived Ease of
Use (PEU), and Intention to Use (ITU) on Behavioral Intention (BI) to use digital payment
platforms for donation purposes among Gen Z Muslims in the Jabodetabek area. A quantitative
approach was employed using the Structural Equation Modeling (SEM) method with the
SmartPLS software. A total of 119 respondents were selected using purposive sampling
techniques. The results show that perceived usefulness has a positive and significant effect on the
intention to use digital payment platforms for donation. However, perceived ease of use and
intention to continue using the platform do not have a significant impact on usage intention.
These findings indicate that the perceived benefits such as efficiency, speed, and ease of access to
donation features are the main factors influencing Gen Z Muslims’ intention to donate digitally.
The R-square value of 0.449 indicates that the model has moderate predictive power. This study
suggests that digital payment providers should strengthen the perceived usefulness of their
applications and promote digital donation services through targeted education and awareness
campaigns, especially among the younger Muslim generation. "


Availability
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Acreditation National Journal Location name is not set
JUR2110103007
Available
Detail Information
Series Title
-
Call Number
-
Publisher
Bogor : Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah., 2025
Collation
1580 – 1600
Language
Indonesia
ISBN/ISSN
NIM.2110103007
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol 7 No 8 (2025)
Subject(s)
muslim
Digital Payment
Donation
Technology Acceptance Model (TAM)
Specific Detail Info
-
Statement of Responsibility
Mutiara, Solihat ; Nurizal, Ismail
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No other version available

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