Electronic Resource
Minat Gen Z Muslim Berdonasi Melalui Digital Payment di Jabodetabek
"This study aims to analyze the influence of Perceived Usefulness (PU), Perceived Ease of
Use (PEU), and Intention to Use (ITU) on Behavioral Intention (BI) to use digital payment
platforms for donation purposes among Gen Z Muslims in the Jabodetabek area. A quantitative
approach was employed using the Structural Equation Modeling (SEM) method with the
SmartPLS software. A total of 119 respondents were selected using purposive sampling
techniques. The results show that perceived usefulness has a positive and significant effect on the
intention to use digital payment platforms for donation. However, perceived ease of use and
intention to continue using the platform do not have a significant impact on usage intention.
These findings indicate that the perceived benefits such as efficiency, speed, and ease of access to
donation features are the main factors influencing Gen Z Muslims’ intention to donate digitally.
The R-square value of 0.449 indicates that the model has moderate predictive power. This study
suggests that digital payment providers should strengthen the perceived usefulness of their
applications and promote digital donation services through targeted education and awareness
campaigns, especially among the younger Muslim generation. "
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