Electronic Resource

Analisis Pengaruh Sikap, Norma Subjektif, dan Kontrol Perilaku terhadap Minat Beli Produk Fashion Halal di Shopee dan TikTok Shop di Indonesia

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Goal : This research aims to determine the influence of attitudes, subjective norms
and behavioral control on interest in purchasing halal fashion products in Indonesia,
case study: IAI Tazkia students
Methode: This study used a quantitative approach with primary data as the sourceof
the data used. The source of the data collected came from the distribution of
questionnaires to respondents in Jabodetabek through the Google Forms platform.
The analysis technique used is Structural Equation Modeling (SEM).
Fact/Finding: he results of this research found that the variables of attitude and
behavioral control had a significant influence on interest in purchasing halal fashion
products. Meanwhile, the subjective norm variable has no significant effect on
interest in buying halal fashion products

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Availability

Detail Information

Series Title

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Call Number

REF 658.8 AKR a

Publisher

Bogor : IAI Tazkia., 2024

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.S.2010103014

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sikap
Norma Subjektif

Specific Detail Info

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Statement of Responsibility

Muhammad Zhafran Akram

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