Electronic Resource

Faktor-faktor yang Mempengaruhi Minat Berdonasi Melalui Mobile Banking BSI

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Goal : This thesis discusses what factors influence Gen Z's
interest in donating through BSI Mobile Banking with a
case study inthe Jabodetabek area.
Method : The type of research used in this research is quantitative.
This research focuses on four main variables, namely
perceived convenience, perceived usefulness, social
influence, and religiosity. Data was collected through a
survey of 150 respondents who were BSI Mobile users,
and analyzed using the Partial Least Squares Structural
EquationModeling (PLS-SEM) method.
Fact/Finding : The research results show that perceived usefulness and
social influence have a positive and significant effect on
interest in donating via BSI Mobile banking, with
perceived usefulness being the most dominant factor. On
the other hand, religiosity has a negative influence,
where Gen Z who are more religious tend to choose
direct donations to religious institutions. On the other
hand, perceived convenience is not proven to have a
significant influence on interest in donating, because
Gen Z already considers convenience as a matter of
course. Although ease of use is still considered important
by respondents, this factor is not enough to motivate
donations if it is not supported by more relevant uses or
social and religious values.

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Availability

Detail Information

Series Title

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Call Number

REF 332.17 WID f

Publisher

Bogor : IAI Tazkia., 2024

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM2010103055

Classification

332.17

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

PLS-SEM
Gen Z
Religiusitas
Minat Berdonasi
Persepsi kemudahan
pengaruh sosial

Specific Detail Info

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Statement of Responsibility

Widari

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