Electronic Resource
Analisis Perilaku Menabung Pada Kalangan Muslim Generasi Z Di Wilayah Bogor Dengan Theory Of Planned Behavior Dan Literasi Keuangan Digital
Goal : This research aims to analyze the influence of factors based on the
theory of planned behavior and digital financial literacy on the
savings behavior of generation Z in The Bogor Area.
Method : This research uses a quantitative approach with primary
data as the data source used. The source of data collected
came from distributing questionnaires to respondents in
Bogor City via the Google Forms platform. The analysis
technique used is Structural Equation Modeling (SEM).
Fact/Finding : Using primary data, 100 respondents were obtained from
Generation Z Muslims in the Bogor Region (Regency and
City). As a result, all variables other than subjective norms
have a significant effect. The only independent variables that
have a positive and significant effect on saving behavior are
attitudes towards behavior, perceived behavioral control,
and digital financial literacy.
No other version available