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Faktor-Faktor Yang Mempengaruhi Konsumen Terhadap Minat Boikot Produk Pro Israel

Goal : This research aims to find out what factors influence
consumers to boycott pro-Israel products. This research will
be specifically for Gen-Z and millennials in the Jawa Barat
area.
Methods : This research uses a quantitative approach with primary
data as the data source used. The source of data collected
came from distributing questionnaires to respondents in the
Jawa Barat area through the Google Forms platform. The
analysis technique used is Structural Equation Modeling
(SEM).
Results/findings : the results of the analysis prove that intrinsic religious
motivation has a positive and significant effect on intention
to boycott, which means that intrinsic religious motivation
has a big impact on intention to boycott. High levels of
religious belief and understanding will increase consumers'
desire to avoid products affiliated with Jewish ethnicity, and
religiosity plays an important role in motivating consumers
to participate in religious-based boycotts. The animosity
variable also has a positive and significant effect on intention
to boycott, which proves that animosity has a big impact on
intention to boycott. This explains that the level of hatred or
hostility towards a particular culture, country or product is
significantly related to the motivation to boycott products
related to Israel. On the other hand, the attitude toward
boycott variable does not prove a positive and significant
influence on intention to boycott, which means that attitude
toward boycott has a small impact on boycott intention.

Availability
#
Local Content REF 658.8342 AST f
2010103116
Available
Detail Information
Series Title
-
Call Number
REF 658.8342 AST f
Publisher
Bogor : IAI Tazkia.,
Collation
ES
Language
Indonesia
ISBN/ISSN
NIM.2010103116
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Boikot
perilaku konsumen
Boikot produk pro-Israel
Gen-Z
Milineal Konsumen
Niat
Minat
Specific Detail Info
-
Statement of Responsibility
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No other version available

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