Electronic Resource
Peran Sertifikasi Halal terhadap Minat Beli Kulkas Halal di Jabodetabek
Goal : This research aims to determine the influence of halal
certification, product quality, price and promotion on interest
in buying halal refrigerators in Jabodetabek.
Method : This study used a quantitative approach with primary data
as the source of the data used. The source of the data
collected came from the distribution of questionnaires to
respondents in Jabodetabek through the Google Forms
platform. The analysis technique used is Structural Equation
Modeling (SEM).
Fact/Finding : The results of this study find that the variables of halal
certification, product quality, price, and promotion have a
significant impact on the purchase interest in halal
refrigerators.
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