Electronic Resource
Faktor-Faktor yang memengaruhi minat masyarakat kampar provinsi riau menggunakan pembiayaan perbankan syariah
Purpose : This study aims to investigate whether variables such as
Islamic financial literacy, pricing, religiosity, and
promotional activities are factors contributing to the
increased interest of customers in using Islamic financing.
Methodology : Partial Least Square – Structural Equation Modeling
(PLS-SEM)
Results : Islamic financial literacy has a significant influence on
the interest of the Kampar community in Riau Province in
using Islamic financing. Pricing also has a significant
impact on their interest in using Islamic financing.
Similarly, religiosity significantly affects the community's
interest in choosing Islamic financing options. However,
promotional activities do not have a significant influence on
the interest of the Kampar community in Riau Province in
using Islamic financing.
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