Electronic Resource
Pengaruh Persepsi Konversi, Tokoh Agama, Tokoh Masyarakat, Budaya Dan Adat Terhadap Minat Menjadi Nasabah Bank Nagari Syariah (Studi Kasus Pada Masyarakat Sumatera Barat)
Objective : This research aims to determine the influence of
perceptions of conversion, religious figures, community
figures, culture and customs on interest in becoming a
customer of Bank Nagari Syariah in the community in
West Sumatra.
Method : This research is a quantitative research used primary
data obtained through questionnaires that have been
distributed to respondents. The data analysis technique
used was Structural Equation Modeling (SEM) analysis
with the Partial Least Squares (PLS) method, all of which
has been processed with SmartPLS software 4th edition.
Result : The results of this research show that there is a positive
and insignificant influence on the first and second
variables (Perception of Conversion & Religious Figures)
on the interest of the people of West Sumatra to become
customers of Bank Nagari Syariah. However, there is a
positive and significant influence on the third and fourth
variables (Community Figures, Culture and Customs) on
the interest of the people of West Sumatra to become
customers of Bank Nagari Syariah
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