Electronic Resource

Pengaruh Brand Ttrust dan Brand Loyalty Terhadap Minat Beli Pada Produk Janji Jiwa Dibekasi

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Goal: This study aims to determine the effect of brand trust and brand loyalty on
purchase intention of Janji Jiwa products in Bekasi
Method:
This study uses a quantitative approach with correlation method. Data collection
was done using a questionnaire. The population of this study were consumers of
Janji Jiwa products in Bekasi. Meanwhile, the sample taken was 150 respondents
through purposive sampling method. The data analysis technique used was
multiple linear regression analysis and processed with IBM SPSS version 27.0
software.
Fact/Finding:
Based on the results of data analysis, it was found that: (1) brand trust has a
positive and significant effect on purchase intention, (2) brand loyalty has a
positive and significant effect on purchase intention, and (3) brand trust and
brand loyalty together or simultaneously have a positive and significant effect on
purchase intention.

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Availability

Detail Information

Series Title

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Call Number

REF 658.82 RAH p

Publisher

Bogor : IAI Tazkia., 2024

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM17101060

Classification

658.82

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Minat Beli
Brand Loyalty
Brand tryst

Specific Detail Info

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Statement of Responsibility

Irma Rahmani

Other version/related

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