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Pengaruh Religiusitas, Service Quality, dan Brand Image terhadap Loyalitas Muzakki dengan Kepuasan sebagai Variabel Intervening

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Goal : This research aims to test and prove the influence of the variables
religiosity, service quality and brand image on muzakki loyalty
with muzakki satisfaction as an intervening variable at LAZNAS
BMH DKI Jakarta. The variables religiosity, service quality and
brand image will act as exogenous variables which will
influence the endogenous variables, namely muzakki loyalty and
muzakki satisfaction as intervening variables.
Method : Partial Least Square – Structural Equation Modeling (PLSSEM)
Fact/Finding : The research results show that six hypotheses are accepted and
one hypothesis is rejected, namely: The Religiosity, Service
Quality and Brand Image variables have a positive and
significant influence on Muzakki Satisfaction. The variables
Religiosity and Brand Image have a positive and significant
influence on Muzakki Loyalty. The Muzakki Satisfaction variable
as an intervening variable has a positive and significant
influence on Muzakki Loyalty.

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Detail Information

Series Title

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Call Number

REF 2X4.144 RAH p

Publisher

Bogor : IAI Tazkia., 2024

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM2010101007

Classification

2X4.144

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand Image
Service Quality
religiosity
Zakat Institutions
Muzakki Satisfaction
Muzakki Loyalty
PLS -SEM

Specific Detail Info

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Statement of Responsibility

Muhammad Kadafid Rahman

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