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Image of Pengaruh Brand Image, Harga, E-WOM, dan Halal Awareness terhadap Keputusan Pembelian Produk Kosmetik Marshwillow
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Pengaruh Brand Image, Harga, E-WOM, dan Halal Awareness terhadap Keputusan Pembelian Produk Kosmetik Marshwillow

Azzura, Dareen Nur Izzah - Personal Name;

Purpose : To find information about the effect of using brand image,
price, E-Wom, and halal awareness on purchasing decisions on Marshwillow
products in JABODETABEK both partially and stimulantly.
Methods : This research uses a quantitative approach. The method
in this study uses the SEM (Structural Equation Modeling) method with the PLS
4.0 (Partial Least Square) approach, with the Marshwillow case study, through
distributing questionnaires to consumers who have purchased Marshwillow
products. The sampling technique was purposive sampling by distributing
questionnaires to 400 respondents. The analysis method used is multiple linear
regression which uses a real level of 5%.
Results/Findings : The study states that of the 4 hypotheses all can be
accepted properly, namely 1). Brand Image has a positive and significant effect
on purchasing decisions. 2). Price has a positive and significant effect on
purchasing decisions. 3). E-wom has no positive and significant effect on
purchasing decisions. 4). Halal Awareness has a positive and significant effect on
purchasing decisions.
Translated with DeepL.com (free version).


Availability
#
Local Content REF 658.8342 AZZ p
2010101150
Available
Detail Information
Series Title
-
Call Number
REF 658.8342 AZZ p
Publisher
Bogor : IAI Tazkia., 2024
Collation
MBS
Language
Indonesia
ISBN/ISSN
NIM2010101150
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Price
Brand Image
Halal Awareness
E-Wom
Purchase decision and Smart-PLS 4.0
Specific Detail Info
-
Statement of Responsibility
Dareen Nur Izzah Azzura
Other version/related

No other version available

File Attachment
  • 20101.01150_Cover- Persetujuan Pembimbing
  • 20101.01150_Abstrak
  • 20101.01150_Pernyataan Persetujuan Publikasi
  • 20101.01150_Translitasi dan Kata Pengantar
  • 20101.01150_Daftar Isi-Daftar Gambar
  • 20101.01150_Pendahuluan
  • 20101.01150_Landasan Teori
  • 20101.01150_Metode Penelitian
  • 20101.01150_Hasil dan Pembahasan
  • 20101.01150_Penutup
  • 20101.01150_Daftar Pustaka
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