Electronic Resource

Linux-Based Refurbished Laptop 'Dunia Pingu' Business Plan Using Business Model Canvas Analysis:Case Study of Bogor Market

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Background : Dunia Pingu is a refurbished laptop company that focuses on Linux
based eco-friendly laptop. The aim of the Dunia Pingu is to provide an ecofriendly and customizable Linux powered laptops for the population of Bogor.
Objective : The aim of this research is to analyze the target consumer
segmentation and Value Proposition of Dunia Pingu in the form of Business
Model Canvas.
Methods : This research was conducted on the population of Bogor with
respondents of high school student, college student, and office worker. The data
source used in this research is a primary data gathered using interview and open
source data for the Industrial Analysis. The analysis methods employed in this
research are, Inductive Coding, AFINN Sentiment Analysis, and SWOT analysis.
Results : The research shows the suitability of Dunia Pingu Customer
Segmentation and the Value Proposition of the Business Model Canvas. It can be
concluded that the customer segmentation of high school students, college
students, and office worker living in Bogor is valid. Additionally, the value
proposed by Dunia Pingu are, Linux-powered laptop, eco-friendly hardware, and
vendor certified.

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Availability

Detail Information

Series Title

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Call Number

REF 650 AVI l

Publisher

Bogor : IAI Tazkia., 2024

Collation

MBS

Language

English

ISBN/ISSN

NIM.19101066

Classification

650

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Lunux
Refurbisherd Laptop
Eco-Friendly

Specific Detail Info

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Statement of Responsibility

Dalhats Laudzafata Avicena

Other version/related

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