Electronic Resource

Rencana Bisnis "Ordz"Denan Analisis Bisnis Model Canvas

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In this era appearance are so important for evreyone. Good appearance are not
determine only on what are people wear like shirt, throuser, and shoes only, but
scent are also important. In our country Indoesia we know that perfume are
usually used when we want to go outside like for praying, go for some event, or
just want to go outside. There is some problem when peple using perfume like
there is so much perfume but have similiarity with their scent, maybe it because
some people are buying the same characteristics. So ORDZ want to offer a brand
new perfume with a good scent with high level of originality. Beside that ORDZ
want to make a perfume brand with exclisive experience with affordable price.
Writer try to find Customer segment and Value Proposition from BMC tabel for
ORDZ product. And writer find than Customer Segment from ORDZ product are
men and woman from age 20 until 40 years old, have income above 1,5 million
rupiah per month, and pefume consumer. After that Value Proposition From this
product are have originality scent from every variant, make high quality perfume
and have an exclusive botle and packaging with elegant design. The extraction
that writer find that come Action Research that writer use as research method.

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Availability

Detail Information

Series Title

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Call Number

REF 650 ABD r

Publisher

Bogor : IAI Tazkia., 2023

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM1519247

Classification

650

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Action Research
Value Proposition
Perfume
Local Brand
Cutomer Segment.

Specific Detail Info

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Statement of Responsibility

Muhammad Faiz Abdullah

Other version/related

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