Riset Kelayakan Produk Pizza Room dengan metode Business Model Canvas

---

Culinary is a field of business that is always sought after by people, because
food and drink are necessities. Badan Ekonomi Kreatif (Bekraf) said culinary
business made the biggest contribution to the economy sector. This is a great
opportunity to make a business plan in the culinary field. Pizza Room is a brand
with a slice pizza as main product. In this canvas model business research, Pizza
Room has a main focus on 2 research objects, namely Customer Segment and Value
Proposition. This research uses action research method with descriptive qualitative
approach. This research was conducted in two stages of testing, it called the
problem testing and testing the solution by conducting interviews with 30
participants who were located in Bogor City as a marketing plan for Pizza Room.
In the initial business model, Pizza Room Customer Segment were men and women
who were young and also family or worker. The Value Proposition of Pizza Room
in the initial business model is to provide a new kind of style pizza that writer adopt
from New York City called NY-Pizza with 50cm wide, and fresh dough with several
menu choices so that it provides choices for consumer, processed without harmful
ingredients and packaged in attractive packaging, there is some good offering for
example: cheap package bundleing with aggrement.

---

Availability

Detail Information

Series Title

-

Call Number

REF 650 FIK r

Publisher

Bogor : IAI Tazkia., 2023

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM17101153

Classification

650

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Business Model Canvas
Action Research
Pizza Room
Proposal Score
Cash Flow
Consumer Segmentation

Specific Detail Info

-

Statement of Responsibility

Hilmy Fikri

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment