Electronic Resource

Analyzing Consumer Preferences in Selecting Halal Tourism Destination

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Purpose: This paper examines consumer behavior, specifically the Indonesian society's preference for making halal tourism in the Riau region a tourism destination. Design/Method/Approach: The methodology applied in this research is quantitative with the SEM-PLS approach. Sampling was done using purposive sampling method. The number of respondents involved was 256 people with an age range of 16 to 55 years old. This study adopts variables based on the Theory of Planned Behavior, which identifies three exogenous latent variables (ɛ), namely Attitude, Subjective Norm, and Perceived Behavioral Control. Meanwhile, the endogenous latent variable (η) in this research is the Preference for Halal Tourism. Findings: The results of this study revealed that the perceived behavioral control variable has the largest, positive, and significant influence.

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Availability

Detail Information

Series Title

pp.1-18

Call Number

-

Publisher

Bengkulu : Al-Falah: Journal of Islamic Economics., 2024

Collation

ES

Language

English

ISBN/ISSN

2548-3102

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 9 No. 1 (2024)

Subject(s)

Halal Tourism Theory
of Planned Behavior (TPB)
SEM - PLS

Specific Detail Info

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Statement of Responsibility

Nurhidayati ; Nashr Akbar

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