Electronic Resource

Pengaruh Pengetahuan, Sikap, dan Norma Subjektif terhadap Keputusan Pembelian Kosmetik Perawatan Wajah Berlabel Halal pada Mahasiswa/i di Jawa Barat

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This study aims to investigate the factors affecting the purchasing choices of halalcertified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses from a total of 100 participants. Hypothesis testing is performed utilizing Smart PLS 3.0 software. The findings reveal that both attitude and knowledge exhibit significant impacts on purchasing decisions, whereas subjective norm does not demonstrate a significant influence on these decisions.

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Availability

Detail Information

Series Title

pp.6363–6375

Call Number

-

Publisher

Bogor : Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah., 2024

Collation

ES

Language

Indonesia

ISBN/ISSN

26564351

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol 6 No 10 (2024)

Subject(s)

attitude
Knowledge
Subjective Norms

Specific Detail Info

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Statement of Responsibility

Miskal Kholiq ; Anita Priantina

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