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PENGARUH PENGETAHUAN, SIKAP DAN KEPERCAYAAN MAHASISWA TERHADAP PRODUK YANG BERLABEL HALAL (STUDI KASUS MAKANAN DAN MINUMAN)

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The study aims to analyse the influence of students knowledge, attitudes, and beliefs on products labelled halal, focusing on food and beverages. This study used quantitative methods with a cross-sectional design. Primary data were obtained through the distribution of questionnaires to respondents. The research population focused on in this study is all students who are still active and are not limited by age, religion, ethnicity, or gender. The sampling technique uses nonprobability sampling with a purposive sampling approach. The sample size is determined to be at least 100 respondents. The results showed that students knowledge and trust had a positive and significant influence on their acceptance of halal products. However, attitude variables did not show significant influence in this context. This can be interpreted as an indication that, although students have knowledge and trust in halal products, students' attitudes do not significantly influence their preference for these products. The implications of these findings could provide guidance for manufacturers and marketers to better understand the factors influencing consumer preferences towards halal products, focusing on increasing knowledge and trustworthiness.

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Availability

Detail Information

Series Title

pp.68-78

Call Number

-

Publisher

Palembang : I-ECONOMICS: A Research Journal on Islamic Economics., 2024

Collation

ES

Language

Indonesia

ISBN/ISSN

2548-561X

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol 10 No 1 June 2024

Subject(s)

attitude
Knowledge
Belief
Products Labelled Halal

Specific Detail Info

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Statement of Responsibility

Firmansyah Al-haq ; Nurizal Ismail ; Solahuddin Al-Ayubi

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