Electronic Resource

The Impact of Ambiet Factors on Consumer Purchase Decisions (KKV Offline Store)

---

The rise of globalization and the increasing dominance of information technology have ‎transformed the paradigm for business success. Infrastructure is no longer the sole foundation for ‎entrepreneurs. Instead, the economic landscape now places greater emphasis on intangible assets ‎such as intellectual capital. This includes elements like market perception, interpersonal ‎relationships, company ethos, brand reputation, patents, trustworthiness, strategic vision, and ‎specialized expertise. In this evolving economic environment, these intangible factors play a ‎pivotal role in determining the competitiveness and prosperity of businesses. This research uses ‎quantitative research methods and approaches. Data is collected through random sample ‎distribution of questionnaires to respondents. The respondents of this study are offline store ‎KKV visitors. In this study, ambient temperature are predictors that have significant correlations ‎and ‎influence, contributing to 43.8 percent of variance in customers purchase decisions.

---

Availability

Detail Information

Series Title

pp6816–6840

Call Number

-

Publisher

Bogor : Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah., 2024

Collation

MBS

Language

English

ISBN/ISSN

2656-4351

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol 6 No10

Subject(s)

ighting
display product
ambient temperature
Consumer Purchase Decisions

Specific Detail Info

-

Statement of Responsibility

Nur Azila Azila ; Afif Zaerofi

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment