Electronic Resource

Analysis Of Green Investment Interest Among Millennials And Generation Z Using Theory Of Planned Behaviour

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The topic of eco-friendly products is a trending topic today, especially among Generation Z and millennials. One of them is about green investment. This investment is here to help answer the issue of our current environmental problems. With this green investment, it is hoped that it can support environmental sustainability and can support companies to be able to switch from environmentally friendly resources to environmentally friendly resources. The purpose of this study is to find out the factors that affect the interest in green investment among the Millennial Generation and Generation Z in Bogor. This research was analyzed using the Structural Equation Model (SEM) through SEMPLS 4.0.0 software. The results of the study show that attitudes towards green investment and behavioral control have a significant influence on green investment interest in Generation Z and millennials. Meanwhile, subjective norms do not have a significant effect on green investment intentions. It can be concluded that generation Z and millennials have a positive and good attitude and self-control towards green investment interest. However, the norms or habits in their environment cannot affect their interest in green investment

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Availability

Detail Information

Series Title

pp.416-430

Call Number

-

Publisher

Surabaya : AJIM (Airlangga Journal of Innovation Management., 2024

Collation

MBS

Language

English

ISBN/ISSN

2722-5062

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 5 No 3

Subject(s)

Investment
Green Investment
Theory Planned Of Behaviour

Specific Detail Info

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Statement of Responsibility

Fauziah Zulistiawati ; Andang Heryahya ; Indriani

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