Electronic Resource

Analysis of Factors Influencing Purchase Intention on Halal-labeled Cosmetics in Bogor by Generation Z

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ABSTRACTThe development of economic trends and literacyin consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status of cosmetic products. Therefore, it is important to observe factors behind Generation Z's purchase intention towards halal-labeled cosmetics in Bogor. This research usedquestionnaires to collect the data and applieda purposive sampling technique in sample collection. This study involved103 respondents. This research was conducted in two places and used the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of Smart-PLS 3.0 software. The first step is to evaluate the measurement model (outside the model) andthe structural model (inside the model).This research provides insights to the cosmetic industry regarding the importance of halal certification in attracting the purchasing interest of Generation Z.From this research indicates a person's interest in purchasinghalal cosmetics was mostly influenced by societal norms, attitudes toward halal items, and their capacity for self-controlThese findings can guide cosmetic manufacturers and marketers to enhance their marketing strategies and communications, focusing on halal values

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Availability

Detail Information

Series Title

pp.247-259

Call Number

-

Publisher

Surabaya : AJIM (Airlangga Journal of Innovation Management)., 2024

Collation

ES

Language

English

ISBN/ISSN

2722-5062

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 05 No. 02

Subject(s)

Purchase Intention
attitude
Subjective Norms
behavioral control
halal cosmetics

Specific Detail Info

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Statement of Responsibility

Siti Sokhiful Jannah, indra

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