Electronic Resource

Understanding the Drivers of Consumer Loyalty Among Millennials Towards Halal Restaurants in Indonesia: SEM – PLS Analysis

---

This study aims to investigate the factors that influence customer loyalty to halal restaurants in Indonesia. The study uses purposive sampling andquantitative analysis based on structural equation modeling (SEM) with partial least squares (PLS) to analyze the factors that determine customer loyalty. Data were collected through an online questionnaire completed by 148customers of halal restaurants in Indonesia and analyzed using the SEM-PLS method. The research results indicate that brand image, halal certification,and religion are mediating variables that have a positive and significant influence on customer loyalty to halal restaurants in Indonesia. This study makes a significant theoretical contribution to the understanding of the determinants of customer loyalty by integrating different theoretical perspectives, thereby serving as a basis for practitionersand Relevant policymakers todirect the development of the halal industry, especially the halal food supply sector in Indonesia

---

Availability

Detail Information

Series Title

pp. 379-395

Call Number

-

Publisher

Surabaya : AJIM (Airlangga Journal of Innovation Management)., 2024

Collation

ES

Language

ISBN/ISSN

2722-5062

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 5 No. 3

Subject(s)

religiosity
SEM-PLS
Consumer Loyalty
Brand Image

Specific Detail Info

-

Statement of Responsibility

Chintya Dellby, Indra, Aam Slamet Rusydiana

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment