Pengaruh Fitur Muslim Friendly terhadap Perilaku Pelanggan Airbnb (The Impact of Muslim Friendly Features on Airbnb Customer Behavior)

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This research aims to analyze the influence of halal attributes, such as halal social environment, halal facilities, halal food and beverages, and services and staff of hotels or guesthouses, which are grouped into one variable, namely cognitive assessment, on consumer intention to visit, consumer willingness to pay, and WOM through Affective Assessment.

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Detail Information

Series Title

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Call Number

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Publisher

Jurnal Akuntansi, Keuangan, Da : Bogor., 2024

Collation

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Language

Indonesia

ISBN/ISSN

2716-0807

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol 5, No 3,

Subject(s)

Halal Attributes
Intention to Visit
Guest House
Airbnb
Willingness to Pay
WOM

Specific Detail Info

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Statement of Responsibility

Roza Sahputra

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