Electronic Resource

The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on Purchase Interest in Korean Halal Cosmetics

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This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that there is a positive and significant influence of product knowledge, halal label, religiosity, attitude, and price on purchasing decisions. Research shows that aspects such as product knowledge, halal labels, religiosity, attitude, and price have an important impact on consumer purchasing decisions. The implications of this research are very relevant for cosmetics industry owners and practitioners. Adequate information about products, belief in halal, religious values, positive attitudes towards brands, and price considerations all influence consumer purchasing choices. Therefore, companies must pay attention to these factors in their marketing strategies to increase product appeal and influence consumer purchasing behavior. A thorough understanding of consumer preferences is the key to achieving success in a competitive market environment.

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Detail Information

Series Title

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Call Number

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Publisher

Surabaya : AJIM (Airlangga Journal of Innovation Management)., 2024

Collation

pp.126-140

Language

English

ISBN/ISSN

2722-5062

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Vol. 05 No. 01

Subject(s)

Halal Label
attitude
religiosity
Knowledge
Purchase Decision

Specific Detail Info

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Statement of Responsibility

Suci Fauziah Ramadhany

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