Electronic Resource

Pengaruh Penggunaan Sosial Media Facebook terhadap Brand Awareness (Studi Kasus pada Najaha Tour and Travel)

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ncreasingly recognized the role of sosial media in improving business performance and
brand as well as be used as one tool in promoting a product or service, this is the baground
of this research in particular, this research is done by developing a model to analyze the
brand awareness of the product brand that is Najaha tour and Travel Bogor, which is
currently Najah Tour and Travel focus on Hajj and Umrah Travel. Hence, therefore, is at
issue in this study is :” would like to know how much influence the use of social media for
brand awareness on facebook Najaha Tour and Travel”.
Results of this study indicate that the independent variable has a positive effect on brand
awareness. From the results of this study is that social media affects brand awareness on
facebook Najaha Tour and Travel.

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Availability

Detail Information

Series Title

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Call Number

Ref 658.8 Kha p

Publisher

Bogor : IAI Tazkia., 2013

Collation

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Language

Indonesia

ISBN/ISSN

NIM0913082

Classification

658.8

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

brand awareness
and Sosial Media

Specific Detail Info

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Statement of Responsibility

KHAERUNNISA

Other version/related

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