Electronic Resource

Uncovering Halal Label Food Purchase Intention Behavior in Indonesia: A Twitter Analytics and SEM-Based Investigation

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This study examined the factors that influence the intention to buy food labeled
halal among Muslim consumers in Indonesia using mixed methods, this research used
qualitative analysis by identifying trending topics related to 2.665 conversations on
halal labels on Twitter in Indonesia using Drone Emprit Academic (DEA) and NVivo
12 Plus to uncover the underlying perception. A quantitative hypothesis was then
developed based on the qualitative investigation and the adoption literature. Survey
data was collected from 407 Muslim consumers in Indonesia using SEM-PLS. The
results showed that the variables halal labeled food intention, halal labeled food
safety, and halal labeled food knowledge showed a significant and positive influence
on the intention to buy halal labeled food and repeat purchases of halal labeled food.
This shows increasing consumer awareness about product halalness, health, and
perceived value, which in turn encourages consumer interest to buy food products
labeled halal

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Availability

Detail Information

Series Title

Ekonomi Syariah

Call Number

-

Publisher

Surabaya : UNAIR., 2023

Collation

pp;551-570

Language

English

ISBN/ISSN

2502-1508)

Classification

NONE

Content Type

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Media Type

-

Carrier Type

-

Edition

Vol. 10 No. 6, November 2023: 551-570

Subject(s)

Purchase Intention
halal-labelled food
mixed-methods

Specific Detail Info

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Statement of Responsibility

Nadia Nurul Izza

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