Electronic Resource
Zillennial Perceptions of Sharia Governance Implementation and Its Implications on the Reputation, Trust, and Loyalty of Islamic Banks
This study aims to analyze zillennial perceptions of the implementation of
Sharia governance and its implications for the reputation, trust, and loyalty of Islamic
banks. This research is quantitative research using primary data. The object of this
research is zillennial customers of Bank Syariah Indonesia with a sample size of 107
respondents using purposive sampling technique. The analysis method used is
Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results found
that the influence of Sharia governance significantly and positively contributed to
improving Islamic banks' reputation, trust, and loyalty. Then, the reputation of
Islamic banks increases customer trust, and customer trust increases customer loyalty
to Islamic banks. Finally, customer trust increases customer loyalty to Islamic banks.
Therefore, Islamic banks must implement sharia governance properly to improve the
reputation, trust, and loyalty of Islamic banks. Future research can explore more
deeply related to the variables of this study, where further research can use or add
other variables that are also related and use other more comprehensive analysis
methods.
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