Electronic Resource

Influence of Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour

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Research Objectives: The purpose of this study was to determine the influence of
Madam Ani Persona, Social Media Marketing Strategy, and Program Composition on Sakinah Finance Customer Buying Behaviour.
Research Methods: This study uses a quantitative approach by surveying 80 Sakinah Finance customer in Sakinah Finance Alumni WhatsApp group through
electronic media (google form). This study uses structural equation n model analysis (SEM-PLS) to evaluate the relationship between constructs. Furthermore, the
data is processed using SMARTPLS 4 software.
Findings: Based on the result of the analysis, it can be concluded of the two exogenous variables, namely (1) Madam Ani Persona; and (2) Social Media Marketing Strategyt. has significant effect on influence of Sakinah Finance Customer
Buying Behaviour.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 RAH i

Publisher

Bogor : IAI Tazkia., 2024

Collation

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Language

Indonesia

ISBN/ISSN

NIM.19101011

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SEM-PLS
Madam Ani Persona
Social Media Marketing Strategy
Program Composition

Specific Detail Info

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Statement of Responsibility

Hilmi Aulia Rahman

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