Electronic Resource
Bogor People’s Preferences toward Visit Intention on Halal Tourism
Purpose : This thesis aims to find out the preferences of the Bogor
peoples toward interest in visiting halal tourist destinations
using 6 factor.
Metodology : Structural Equation Modeling - Partial Least Square (SEMPLS).
Findings : The results in this study show that Social Factor has a positive
and significant effect on Interest in Visiting, Religiousity
Factor has a negative and insignificant effect on Interest in
Visiting, Knowledge Factor has a positive but insignificant
effect on Interest in Visiting, Income Factor has a positive and
significant effect on Interest in Visiting, Location Factor has a
positive and significant effect on Interest in Visiting, Product
Factor has a positive but insignificant effect on Interest in
Visiting.
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