Electronic Resource

Impulsive Purchasing Behaviour On E-Commerce Platform Post Lockdown Amongst University Students In Jabodetabek

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"Goal : The objectives of this study are to understand how post-lockdown
impulsivity has affected university students, to identify the product that most
tempts university students of Jabodetabek to buy something on impulse, to
recognise how religiosity influences impulsive purchases among university
students in Jabodetabek, and to learn the factors that influence impulsivity among
university students in Jabodetabek.
Method : Purposive sampling technique is used to identify samples,
followed by an online survey using Google Forms to collect data, and lastly,
SEM-PLS using the SMART-PLS to analyse the overall data.
Finding : The results of this study show that having vouchers has the
biggest impact on Jabodetabek university students‘ post-lockdown propensity to
make impulsive purchases. If Jabodetabek students believe the price of the item
on the e-commerce platforms is cheap, then they are influenced by this factor to
make impulsive purchases at the e-commerce platform. The items supplied by the
two top-voted e-commerce sites, Shopee in first place and Tokopedia in second,
are what university students in Jabodetabek are most drawn to in order for them to
make such impulsive purchases. The results of this study support the idea that
university students‘ religiosity has no impact on their inclination to make
impulsive purchases. The biggest motivation that pushes Jabodetabek university
students to make an impulse buy is due to vouchers"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 PRA i

Publisher

Bogor : IAI Tazkia., 2023

Collation

ES

Language

English

ISBN/ISSN

NIM.19103059

Classification

6.588.342

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

religiosity
SEM-PLS
Parental Allowance
Impulsive Buying

Specific Detail Info

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Statement of Responsibility

Devinna Pramitha

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