Electronic Resource

The Determinants Of Muslim Consumers Confidence In Muslim-Owned Restaurants Without A Halal Label

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Goal : This research aims to find out the factors that influence the decision of
Purchasing Muslim product without halal label in Muslim Owned Restaurant. The
primary data of this research is done quantitatively through the distribution of
questionnaires.
Methode : This research was conducted in the Batu Parliamentary area who are
Muslim, have income and have bought food at Muslim stalls/restaurants without
the halal label. A sample of 100 respondents was distributed through the Google
form application to respondents who met the criteria.
Fact/Finding : The results of the research show that the variables Ingredient/Type
of Food and Perception in Halal Certificate have a significant influence on
Purchasing Muslim product without halal label in Muslim Owned Restaurant.
While Price, Level of Religious Practice and Influence of Social Factors have no
significant effect on Purchasing Muslim product without halal label in Muslim
Owned Restaurant. Then through the F test it can be seen that the Halal Label,
Price, Material, Service and Social variables are indeed eligible to test the
dependent variable of Muslim Product Purchase. The Adjusted R Square figure
shows that 37.2% of the variation in Muslim Product Purchases can be explained
by the five independent variables in the multiple regression equation. While the
remaining 62.8% is explained by variables other than the five variables used in this
research.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 AZH t

Publisher

Bogor : IAI Tazkia., 2022

Collation

MBS

Language

English

ISBN/ISSN

NIM.19101194

Classification

658.8342

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

The Determinants Of Muslim Consumers Confidence
Muslim-Owned Restaurants Without A Halal Label

Specific Detail Info

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Statement of Responsibility

Muhammad Nor Aiman Bin Azhari

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