Electronic Resource
Determinants Factors Of Online Financing Demands (Study case Of Muslim Youth In Bogor)
Tujuan: This study aims to analyze the factors that influence the increasing demand for
online financing that occurs among young Muslims in the city of Bogor.
Metode: The theory used for determining the variables is the UTAUT theory. In
obtaining data using primary data by distributing questionnaires through google forms.
The data analysis technique used Structural Equation Modeling Partial Least Square
(SEM-PLS).
Hasil/Temuan: There are 7 variables in this study after being tested there has a positive
effect on the variables of Lifestyle Compatibility, Price Value, Habit Behavior on the
Intention to use. There has a positive effect on the variable intention to use on adoption
to use. Does not have a positive effect of Facilitating Condition and Hedonic Motivation
variables on Intention to use.
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