Electronic Resource

Determinan Minat Beli Non-Muslim Terhadap Produk Bersertifikasi Halal

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Objective: This study aims to analyze whether there is any significant relationship
between knowledge, attitudes, subjective norms, and perceived behavioral control
and non-Muslim buying interest of halal-certified culinary products.
Methods: The respondents of this study are non muslim staying in Salatiga City.
Meanwhile, to determine the number of samples using the Slovin formula and
obtained a sample of 100 non-Muslims. The data analysis technique implemented
is Structural Equation Model-Partial Least Square (SEM-PLS) with the help of
SmartPLS3 software.
Results/Findings: Based on the results of the analysis that has been carried out, it
can be concluded that the attitude variables and subjective norms have a positive
and significant effect on buying interest in halal-certified culinary products.
Meanwhile, the perceived knowledge and behavioral control variables have no
effect on buying interest in halal-certified culinary products

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Availability

Detail Information

Series Title

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Call Number

REF 658.8343 YUL d

Publisher

Bogor : IAI Tazkia., 2022

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.18103090

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Halal certified products
Determinants of Non-Muslim Purchase Interest

Specific Detail Info

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Statement of Responsibility

Rashad Imam Reza Syach Putra Yulianto

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