Electronic Resource
Analysis Of Factors Affecting Nahdliyin Community Interest In Using Islamic Banks (Case Study In Indonesia)
Goal : This study aims to analyze the factors that influence the interest of the Nahdliyin
community to use Islamic Banks. Several variables in this study are religiosity, education,
income, service quality and opinion leaders are used as an approach to predicting the interest
of the Nahdliyin community using Islamic Banks.
Methode : This study used a quantitative approach and surveyed 100 Nahdliyin people
living in East Java through electronic media (google form). The study used structural
equation modeling (SEM-PLS) to evaluate the relationship between constructs.
Fact/Finding : The results of the study found that the variables of religiosity, income,
service quality and opinion leader had a significant positive influence on the interest of
the Nahdliyin community in using Islamic Banks in East Java with p-value 0.05. The results of this study
indicate that education is not a determining factor for Nahdliyin people to use Islamic
Banks. While the income variable is the biggest factor that affects the interest of the
Nahdliyin community in using Islamic Banks
No other version available