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The Impact of Knowledge, Trust, Accountability, And Level Income on MSME’s Decision to Pay Zakat (Case in Amil Zakat Institution on West Java)

Goal: This thesis aims to find out whether there is an influence from influencers, product quality and price in building Brand Awareness on Erigo Store products Methode: The method used in this study is a descriptive quantitative approach The sampling technique used is non-probability sampling which is obtained from the results of distributing questionnaires to 100 Erigo Store consumers who are domiciled in Greater Jakarta. Then in this study also uses the purposive sampling method, which is a sampling technique that sees or presents criteria for the sample to be selected. This research method also uses multiple linear regression analysts with a significant value of a = 5% or 0:05.

Fact/Finding: The results of this study are, influencers have a positive but not significant effect on brand awareness then product quality has a positive and significant effect on building brand awareness and price has a positive and significant effect on building brand awareness Lastly, influencers, product quality and price have a simultaneous effert on building a brand product awareness of the Erigo Store

Availability
#
Local Content REF 2X4.14 UTA t
17101028
Available
Detail Information
Series Title
-
Call Number
REF 2X4.14 UTA t
Publisher
Bogor : STEI TAZKIA.,
Collation
MBS
Language
English
ISBN/ISSN
NIM.17101028
Classification
2x4.14
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Zakat
Accountability
Knowledge
trust
Level Income
Specific Detail Info
-
Statement of Responsibility
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No other version available

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