Electronic Resource
The Impact Of Product Quality, Islamic Value And Self- Service Technology On Customer Satisfaction In Islamic Regional Bank (Case Study:Bank NTB Syariah)
Purpose – The purpose of this study is to determine the impact of Product
Quality, Islamic Value, and Self Technology on Customer Satisfaction in Islamic
Regional Bank.
Methodology/Approach – This research uses a descriptive quantitative approach.
The sampling technique uses random sampling by distributing questionnaires to
100 Customer of Bank NTB Syariah. This research method uses Multiple linear
regression.
Findings – The findings show that the dimensions of Islamic values have a
significant influence on customer satisfaction with the highest average score being
the assurance indicator. Then, product quality and self-service technology also
have an effect but not significantly on customer satisfaction, with the highest
average score being the internal process orientation indicator on the product
quality variable, and the highest average score being the assurance indicator on
the self-service technology variable.
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