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Pengaruh Lifestyle, Persepsi Kualitas dan Harga Produk Terhadap Keputusan Pembelian Sepatu Futsal Nike di Kota Bogor (Studi Kasus Pengguna Sepatu Futsal Nike di Kota Bogor)

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The purpose of this study was to analyze the effect of Lifestyle Influence,
Perception of Quality and Product Prices on the Purchase Decision of Nike Futsal
Shoes in Bogor City (Case Study of Nike Futsal Shoe Users in Bogor City). This
type of research is quantitative research. The data source of this study is primary
data from the sample, namely the people who have owned or are currently using
Nike futsal shoes. Collecting data from this study by distributing questionnaires to
100 respondents. This research uses the Multiple Regression Analysis method.
The findings of this study show that: (X1) Lifestyle has a positive and significant
influence on purchasing decisions for Nike brand futsal shoes (X2) Quality
perception has a positive and significant influence on purchasing decisions for Nike
brand futsal shoes (X3) Product prices have a positive influence and significant to
the decision to purchase Nike futsal shoes (X1, X2, X3 and Y) The influence of
Lifestyle, Product Quality and Price Perception together have a positive and
significant influence on the Purchase Decision of Nike futsal shoes in Bogor City.
Resulting in the regression equation as follows:
Y = 0.181 + 0.226 X1 + 0.220 X2 + 0.336 X3
Keywords: purchasing decisions, lifestyle, perceived quality, product prices

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Detail Information

Series Title

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Call Number

REF 658.8343 FIR p

Publisher

Bogor : STEI TAZKIA., 2021

Collation

MBS

Language

English

ISBN/ISSN

NIM.1216166

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Purchasing Decision
Lifestyle
Precived Quality
Product Prices

Specific Detail Info

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Statement of Responsibility

Muhammad Hastin Firdausyah

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