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Analisis Pengaruh Celebrity Endorse, Beauty Influencer, Harga dan Sertifikat Halal Terhadap Minat Beli Konsumen Milenial pada Produk Kosmetik Makeover

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Goal: This thesis aims to find out whether there is an influence from celebrity endorsers,
beauty influencers, prices and halal certification on millennial consumer buying interest
in Make Over Jabodetabek cosmetic products.
Methode: This research uses a descriptive qualitative approach. The sampling technique
used non-probability sampling and purposive sampling by distributing questionnaires to
100 millennial Muslim women in Jabodetabek who knew Make Over cosmetic products.
The method in this research uses multiple linear regression analysis with a significance
value of a = 0,05.
Fact/Finding: This study provides the results that (1) celebrity endorser has a positive
and significant effect on purchase intention. (2) beauty influencers have no effect on
buying interest. (3) price has a positive and significant effect on buying interest. (4) halal
certification has no effect on buying interest. (5) Simultaneously, celebrity endorsers,
beauty influencers, prices, and halal certification affect purchase interest and the
independent variable can explain the dependent variable by 55.2%.

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Availability

Detail Information

Series Title

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Call Number

REF 658.8343 ILL a

Publisher

Bogor : STEI TAZKIA., 2020

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.16101167

Classification

658.8343

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Halal Certification
Price
Purchase Interest
Celebrity Endorser
Beauty Influencer

Specific Detail Info

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Statement of Responsibility

Vindi Putri Kurnia Illahi

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