Image of Analisis Pengaruh Sertifikasi Halal, dan Kesadaran Halal Terhadap Minat Beli Produk Milk Tea Chatime (Studi Kasus Konsumen Muslim Wilayah DKI Jakarta)
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Analisis Pengaruh Sertifikasi Halal, dan Kesadaran Halal Terhadap Minat Beli Produk Milk Tea Chatime (Studi Kasus Konsumen Muslim Wilayah DKI Jakarta)

Purpose: This thesis aims to find out the analysis of the effect of halal certification and halal
awareness on the interest in buying milk tea chatime products for Muslim consumers in the
DKI Jakarta area.
Methods: This study uses a descriptive quantitative approach. The sampling technique used
non-probability sampling and purposive sampling by distributing questionnaires to 120
Muslim consumers in DKI Jakarta who had consumed Milk Tea Frainchise Chatime
products. This research method uses multiple linear regression analysis with a significance
value of a = 5% (0.05).
Findings: This study shows that (1) Halal certification has a positive and significant effect
on purchase intention. (2) Halal awareness has a positive and significant effect on purchase
intention.

Availability
#
Local Content REF 658.8343 ABD a
16101081
Available
Detail Information
Series Title
-
Call Number
REF 658.8343 ABD a
Publisher
Bogor : STEI TAZKIA.,
Collation
MBS
Language
Indonesia
ISBN/ISSN
NIM.16101081
Classification
658.8343
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Purchase Intention
Halal Certification
Halal Awareness
Specific Detail Info
-
Statement of Responsibility
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No other version available

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